Writing a great book is only the very beginning of becoming a publishing success story—you need great publicity and marketing to get the word out. To make your book SELL. But in-house book publicity teams are slammed with so many titles, and outside publicists and marketing consultants can cost you tens of thousands of dollars, meaning authors need their own arsenal of promotional strategies to take their book launch journeys into their own hands. Enter: Alisson Wood and Amanda Montell, two authors who've successfully DIY'd their own book launches, leading to critical acclaim and impressive sales records. After much trial and error, Alisson and Amanda are here to share their tricks of the trade to help you promote both your book and your holistic brand as an author in a strategic and scrappy way! This is bespoke advice you won't find anywhere else.
This 2-hour crash course is perfect for both debut and veteran authors hoping to learn clever publicity and marketing strategies for a smash-hit book launch. Alisson and Amanda will offer thought-starters and creative strategies, as well as templates for social media marketing, pre-order campaigns, giveaways, and press outreach, plus other smart ways to take your book's success into your own hands. Authors who attend will walk away teeming with inspiration and a practical plan for how to run their own successful promotional campaign.