Promoting Exhibitions and Events with Original Content

Robin Cembalest
Do you have an art show or event this fall? Is your Elevator Pitch ready? Message and social media strategy in place? In this intensive communications workshop, Robin Cembalest, former ARTnews editor and social media strategist, offers tactics and practical tips to promote your project from concept to press coverage. In the first half of the class, she’ll show examples of how artists and institutions are using social platforms to promote shows and events. In the second half of the class, she’ll take questions from the participants.
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Past dates

Wed, Aug 18
Wed, Aug 18
3:30pm PT / 6:30pm ET
120 min


If you have an art show or project coming up, this intensive communications workshop will help you create and share your message. Robin Cembalest, former editor of ARTnews and a social media expert, will share strategies for crafting talking points and for disseminating them on social media platforms.  


The class offers a deep dive in promotional content from an editorial perspective. Using examples from artists, museums, and other arts professionals and nonprofits, Cembalest will show how to use language, photo editing, and design to craft content that remains true to mission and brand while building momentum and buzz. These days, every arts professional needs to be a content producer. This webinar provides tools to gain visibility and media attention in a fast-moving digital landscape. In the first half of the class, she’ll show examples of effective promotions by artists and institutions. In the second half, she’ll take questions from the participants.


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