In the pursuit of food photography as a career, you have to develop your style in parallel with your business acumen and processes. As your skills improve, so too does the need to scale your business knowledge and practices. One without the other can cause a stall in your overall professional development and career.
Join New York Times Food Photographer, Andrew Scrivani in this three-part workshop focused on the fundamentals of building a successful, scalable food photography career. These fundamentals can be applied (and can significantly benefit!) food photographers at any level. In each session, Andrew will focus on a distinct topic, including:
In Session One, Andrew will outline how you can build a pricing structure and awareness of both your target market and available professional resources and networks. Here you will get the information needed to create a rate card appropriate for your business and clientele, as well as having an understanding of what the next level up looks like for your business.
In Session Two, students will participate in a role-play exercise to practice the skills learned in Session One's topic of rate card information. Andrew will play the role of client, art director, photo editor or creative director in various business applications to test your communication skills and knowledge of how to price your work and negotiate your next big job.
Finally, in Session Three, Andrew will outline business opportunities for each student and teach you how to create multiple income streams to apply your food photography skills too. Andrew will discuss opportunities in stock photography, editorial, advertising, content creation, sponsored content and publishing.
Throughout the workshop Andrew will assess and challenge your professional communication acumen, while pushing you to develop the confidence to communicate your worth and utilize the language to discuss and describe your work, your business, and value to your clients.