Now more than ever, Instagram has become an essential tool for artists to build visibility and networks. Join well-known art Instagrammer, Robin Cembalest, in this intensive workshop to learn more about the creative and practical strategies which will maximize this essential social platform. Cembalest, former editor of ARTnews, offers a content-oriented approach built around messaging, narrative, and storyboarding.

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This workshop covers all elements of a successful Instagram strategy - including profiles, photo editing, design, hashtags, stories, highlights, and tips for maximizing the power of that mysterious algorithm. In the first part of the class, Cembalest will share a presentation covering the topics described above. In the second half, she will do a quick review of each participant’s Instagram and provide feedback.

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Participants will come away with the tools to convey their identity and art practice, promote exhibitions and events, and connect with curators, dealers, collectors, and writers. Designed for visual artists, this interactive and engaging workshop is useful for any creative professional seeking to up their Instagram game.