Eric Schwartz is an Assistant Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. Eric's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively acquire customers and manage their relationships through interactive marketing experiments and adaptive data collection. His current projects aim to optimize firms' A/B testing and adaptive marketing experiments using a multi-armed bandit framework, often working with companies and organizations.
Applying those same methods elsewhere, he also works on public policy problems focused on health and safety, including aiding local governments to find and replace hazardous infrastructure, like lead pipes in Flint, Michigan. From that work he and his colleagues co-founded BlueConduit, a company dedicated to removing lead pipes nationwide by applying machine learning.
He has won several awards for his work, including ISMS John D. C. Little Best Paper, Marketing Science Institute Young Scholar Award, AMA Young Quantitative Scholar Award, ISMS Doctoral Dissertation Proposal Competition Winner, and KDD Applied Data Science Best Student Paper. He is a member of the Editorial Review Board of INFORMS journal, Marketing Science. Before joining the Michigan Ross faculty in 2013, Professor Schwartz earned his Ph.D. in Marketing from the Wharton School and a B.A. in Mathematics and Hispanic Studies, all from the University of Pennsylvania.
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