Robin Cembalest

Journalist, Social Media Expert
Robin Cembalest
An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. In her lively workshops, she offers playful exercises and one-on-one feedback to help participants to build skills in writing and speaking about their creative practice.

UPCOMING EVENTS

Promoting Exhibitions and Events with Original Content

Promoting Exhibitions and Events with Original Content

Wednesday, August 18th, 3:30pm-5:30pm PT / 6:30pm-8:30pm ET

Do you have an art show or event this fall? Is your Elevator Pitch ready? Message and social media strategy in place? In this intensive communications workshop, Robin Cembalest, former ARTnews editor and social media strategist, offers tactics and practical tips to promote your project from concept to press coverage. In the first half of the class, she’ll show examples of how artists and institutions are using social platforms to promote shows and events. In the second half of the class, she’ll take questions from the participants.

Do you have an art show or event this fall? Is your Elevator Pitch ready? Message and social media strategy in place? In this intensive communications workshop, Robin Cembalest, former ARTnews editor and social media strategist, offers tactics and practical tips to promote your project from concept to press coverage. In the first half of the class, she’ll show examples of how artists and institutions are using social platforms to promote shows and events. In the second half of the class, she’ll take questions from the participants.

PAST EVENTS

Art Communications: Developing Your Elevator Pitch

Art Communications: Developing Your Elevator Pitch

Wednesday, May 19th, 5pm-7pm PT / 8pm-10pm ET

Can you describe yourself and your art in 30 seconds? In this lively workshop, Robin Cembalest, a longtime coach and mentor, shares exercises, tips, and one-on-one feedback to teach participants how to craft the classic elevator pitch.

Can you describe yourself and your art in 30 seconds? In this lively workshop, Robin Cembalest, a longtime coach and mentor, shares exercises, tips, and one-on-one feedback to teach participants how to craft the classic elevator pitch.

Art Writing Basics

Art Writing Basics

Tuesday, June 22nd, 9am-11am PT / 12pm-2pm ET

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

Art Writing Basics

Art Writing Basics

Thursday, June 24th, 9am-11am PT / 12pm-2pm ET

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

Instagram for Artists

Instagram for Artists

Wednesday, July 7th, 9am-11am PT / 12pm-2pm ET

In this intensive workshop, former ARTnews editor and social media expert Robin Cembalest will share creative and practical strategies for visual artists seeking ways to maximize the power of Instagram.

In this intensive workshop, former ARTnews editor and social media expert Robin Cembalest will share creative and practical strategies for visual artists seeking ways to maximize the power of Instagram.

Art Writing Basics

Art Writing Basics

Wednesday, July 21st, 3pm-5pm PT / 6pm-8pm ET

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

In this two-hour workshop, former ARTnews editor Robin Cembalest will share basic skills for writing about art in clear, accessible language. The class is useful for professional writers, aspiring writers, artists, educators, curators, arts workers, and arts aficionados.

Crafting Your Artist Statement

Crafting Your Artist Statement

Tuesday, July 27th, 3:30pm-5:30pm PT / 6:30pm-8:30pm ET

Call it your bio, “about blurb,” or statement: Every creative professional needs a paragraph (or two) that sums up their practice. In this overview class, Robin Cembalest, former editor of ARTnews and a longtime coach and mentor, breaks down the structure of this essential tool and shares templates for moving forward. She’ll review sample artist bios to showcase a variety of approaches, and offer one-on-one feedback on a brief bio from each participant.

Call it your bio, “about blurb,” or statement: Every creative professional needs a paragraph (or two) that sums up their practice. In this overview class, Robin Cembalest, former editor of ARTnews and a longtime coach and mentor, breaks down the structure of this essential tool and shares templates for moving forward. She’ll review sample artist bios to showcase a variety of approaches, and offer one-on-one feedback on a brief bio from each participant.

How to Write an Art Review

How to Write an Art Review

Thursday, July 29th, 3:30pm-5:30pm PT / 6:30pm-8:30pm ET

So you want to write an art review. How do you get started? Former ARTnews editor Robin Cembalest shares templates and best practices in this two-hour introductory class, designed for creative professionals of all levels. In the first hour, she breaks down the essential elements of exhibition reviews, including structure, description, and value judgment. In the second hour, she’ll answer questions about getting published, and offer one-on-one feedback on brief writing samples from the participants.

So you want to write an art review. How do you get started? Former ARTnews editor Robin Cembalest shares templates and best practices in this two-hour introductory class, designed for creative professionals of all levels. In the first hour, she breaks down the essential elements of exhibition reviews, including structure, description, and value judgment. In the second hour, she’ll answer questions about getting published, and offer one-on-one feedback on brief writing samples from the participants.

Bio

A respected art-world journalist who has published widely in the art and mainstream press, Robin Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds. An early art-world adapter to social media and the former editor of ARTnews, she has spent her career helping arts professionals to communicate effectively. In her business Robin Cembalest Editorial Strategies, she works with clients in the art world and beyond to craft mission-based social media and digital content. A longtime coach and mentor who has trained generations of writers and editors, Cembalest teaches courses on career-building at schools, residencies, and professional organizations, where she stages workshops on topics including social media, public speaking, and art writing. In her lively workshops, she offers playful exercises and one-on-one feedback to help participants to build skills in talking and writing about their creative practice.

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