In this two-hour workshop, Robin Cembalest will show how arts professionals can use Twitter to expand visibility and networks, build thought leadership, and track coverage and news. Using examples from institutions and individuals, she’ll discuss profile design and photo editing, following and followers, and what and how to post. She’ll explain how to use Twitter lists to organize information, and how to track content on an app like Tweetdeck. An early art-world adapter who just celebrated her 11th Twitterversary, Cembalest has taught Twitter to artists, executives, and marketers. This class is for any creative professional who needs to stay current in a changing digital landscape.